James Avery Artisan Jewelry

About James Avery Artisan Jewelry

James Avery Jewelry is a family-owned company offering finely crafted jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for women and men. We are a vertically-integrated company, meaning we design, manufacture, market, and sell our own products. Additionally, to enhance the experience of shopping in our stores, we handle all graphics, photography, internal architecture, and furniture making in-house. James Avery has five manufacturing plants—one each in Hondo, Fredericksburg, and Kerrville, Texas and two in Comfort, Texas. We offer over 1,100 designs and maintain some 14,000 separate jewelry items in our active product line, each originated by skilled artisans in the Texas Hill Country. James Avery Jewelry is designed to reflect the things that are important in life. Our designs are timeless, their appeal universal. We offer jewelry for special occasions and for everyday wear. Whether it’s a first communion cross, a wedding band, or a commemorative charm, each piece in our collection is crafted with the same care and attention to detail. I do not consider myself a jeweler as the name implies today. Rather, I like to think of myself as an artist presently concentrating in the precious metal media. I think the creative problems in designing jewelry are the same in any design field, but with the wearability dimension added. I strive to keep designs from being contrived, cluttered, or cute. The challenge is to keep things simple. — James Avery