Instituto Beleza Natural

About Instituto Beleza Natural

Beleza Natural is the largest Brazilian network specializing in the development of high-quality products and the treatment of curly and wavy hair. All of this to enhance the true beauty of Brazilian women. There are 33 Institutes and 11 Kiosks distributed in Rio de Janeiro, Espírito Santo, Bahia, São Paulo and Minas Gerais, a cosmetics factory, Cor Brasil, and five Technical Development Centers, where all our professionals are trained and formed. In 23 years, the company, which is in full expansion and fills a market gap, since about 70% of Brazilians have curly hair at different levels.