INITIAL FASHION

About INITIAL FASHION

Our first initial designer fashion store opened in 2000. initial is proud of its ethos that continuously creates the unusual experience. Our sharp sense for time and our flexibility to create enables us to truly build a unique and open platform for the next generation. From marginality to popularity, initial boasts a balanced, global perspective. Breaking through the boundary of culture, we seek to discover the new needs and fuel our unique take on fashion. initial, keeping an eye and an ear, on the world. We come to the soul from our roots. Usual life is filled with unusual people. We exist - for being remarkable. Designer fashion brand initial was founded in 2000. "Unusual" is our statement. Within unlimited dimensions of creation, initial crosses the boundaries of concepts and cultures to create interesting and vibrant projects. Between the marginal and the popular, we keenly sense the pulse of the times and maintain adaptive sensitivity, creating a unique platform to inspire the new generation of young people. Not falling into tasteless life, not falling into boring states, maintaining keen foresight and bold experimentation, starting from life itself, and always creating an "unusual experience".