Ideal Concepts

About Ideal Concepts

Ideal Concepts, Inc. started in the insurance sales and technology industry in 2005 under the leadership of founder and President, John Pequeno. As a graduate of Lehigh University, with an advanced degree in computer engineering, John decided to use his technology expertise to revolutionize one of the least technologically advanced industries in the world, the insurance industry. We developed our first product in 2005 with the launch of iWebQuotes.com, an insurance marketing website. The purpose of the service was to connect clients looking for health and life insurance with experienced agents who could review the options with them. As iWebQuotes.com became successful, we built strong relationships with many agents and agencies in the business, and it quickly became evident that there was a void in insurance sales technology. Agents needed technology which could facilitate selling insurance to clients over the phone and internet. This led to the launch of American Insurance Organization (AIO) in 2007. AIO is an Insurance Marketing Organization, which partners with Insurance Carriers and the Insurance Agents in order to facilitate the sales process to the actual clients who are purchasing insurance. In 2014, Ideal Concepts launched our newest marketing and sales solution technology, SalesRadix. For the first time ever in the insurance industry, SalesRadix provides a turnkey sales solution. Our technology gives agents the highest quality leads, an advanced marketing system, a customer relationship manager and access to our private health exchange. We believe that an agent should focus on what they are best at, which is sales, while we manage all of the administrative work, marketing, and technology for them. As we continue to grow in an ever complex industry, you can be sure that Ideal Concepts will continue to develop technology, products, and solutions, in order to simplify the insurance industry.