Idea Bellezza

About Idea Bellezza

The IdeaBellezza brand was born in 1994 from Gargiulo & Maiello S.p.a, a leader for over thirty years in the distribution of perfumery items. With the aim of immediately strengthening the identity of a brand that signifies structure, assortment, professionalism, and services in perfumery, an expansion process of the network began, which has led the chain to over 60 stores throughout Italy. A development plan that aims to open a total of 100 points of sale in the next five years to achieve ever more widespread coverage of the entire national territory. Spaces ranging from 100 to 250 square meters where the parent company guarantees the presence of over 20,000 items; very fast restocking of these; all the latest products in the sector always available, merchandise ordered according to a new concept, no longer on shelves protected by display cases as in traditional perfumeries, but directly within reach of the customer; continuous training of staff, at all levels, to enable them to offer services, advice, and professionalism to their clientele.