Hong Leong Assurance Berhad

About Hong Leong Assurance Berhad

A PIDM Member. Hong Leong Assurance Berhad (HLA) is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is fully owned by Hong Leong Financial Group Berhad (HLFG), the financial services division of Hong Leong Group Malaysia. HLA started as Malaysia Pacific Insurance Berhad in 1972, focusing on General Insurance, and expanded into Life Insurance the following year. In December 1982, Hong Leong Assurance Sdn Bhd was established as a composite insurance company after acquiring the General and Life Insurance businesses of Malaysia Pacific Insurance. Through a strategic partnership exercise in 2010, Hong Leong Assurance merged its general insurance business with MSIG Insurance (Malaysia) Berhad. After the transaction, HLAH holds a 30% stake in the enlarged MSIG Insurance and a 70% stake in HLA; while Mitsui Sumitomo Insurance Co (MSI) holds a 70% stake in MSIG Insurance and a 30% stake in HLA. Today, HLA is the largest local life insurer in Malaysia with over 8,000 life advisors and 22 branches nationwide.