HOLD stores

About HOLD stores

Hello, we are HOLD. For over 25 years, fashion and the latest trends have been our passion! At HOLD, it's all about personality – because personal service is what makes shopping an unforgettable experience. As employees, personal and open interaction with each other is also the focus of our family business. OUR WATCHWORDS: NEAR. COSY. FAMILIAR. STAND FOR PROXIMITY, COMFORTABLE ATMOSPHERE, AND HONESTY. Every day, we remind each other of these values so that we can give our best for our customers. Founded in 1996 and now in the 2nd generation, Anna-Lena and André Elfers lead the family business into the future with enthusiasm and a strong team spirit. We love the North German cities, and in 20 stores with over 100 employees, we stand for a timeless, sporty lifestyle. We carry German, Scandinavian, and other European brands; Opus, Someday, Street One, ONLY, Vila, Mavi Jeans, Buena Vista, Smith&Soul, Seidenfelt, and Didriksons are just a selection from our brand portfolio. OUR VALUES We love fashion and we love what we do. We are not afraid to try new things and consciously question habits again and again, to see if they can be done differently – better. True to the motto: just do it, it might turn out well. Openness and transparency are important building blocks for us to live our company philosophy. Flat hierarchies are the basis in a dynamic, professional company. Everyone stands up for each other, because working together and achieving goals is twice as much fun. We face every challenge with a smile. Because there is always a positive solution that moves us forward and allows us to learn.