Hinode Group

About Hinode Group

Hinode is a Brazilian multinational beauty, fragrance, and wellness company with over 35 years of history. We were born from the dream of our founders, Adelaide and Francisco Rodrigues, and today, we bring real life-transforming opportunities to hundreds of thousands of people. We have a community of entrepreneurs with over 600,000 people engaged in doing business through product resale, building a global entrepreneurship network, or both, promoting income generation allied with dream fulfillment. We believe in integral beauty, which reflects the care that comes from within. We demonstrate this in our portfolio, with over 300 multifunctional and multibenefit products, developed with quality and performance, which bring more practicality to daily routines and stimulate self-confidence. We are a brand with purpose and real causes, believing in the transformation of the world through our actions and the protagonism of each individual. We have initiatives such as the Pérolas Program, one of the largest platforms for female leadership and entrepreneurship in Brazil, the FAR Institute and its humanitarian aid and education projects for children and youth, UH – Hinode University, which benefits society with more prepared and qualified professionals, and the Impacta Platform, which promotes the transparency of ESG actions. At Hinode, everyone has the opportunity to achieve their dreams. After all, here, when you awaken your sun, you awaken the extraordinary. You awaken opportunities. Hinode, awaken your sun.