Hayat Finans

About Hayat Finans

With 85 years of knowledge and $7 billion in asset size, Hayat Holding reaches millions of consumers worldwide with 49 Turkish brands in 17 countries, operating with 67 companies and over 17,000 employees. With its globalization vision and sustainable growth approach, Hayat Holding, which continues its investments without slowing down to create generational benefit in Turkey and the world, decided to invest in the finance sector and established Hayat Finans. Hayat Finans, Turkey's first licensed digital bank, started its operations by obtaining its operating permit in March 2023. Hayat Finans, which values providing the best experience to its customers and continuously improving this experience, serves through mobile, internet banking, and call center channels exclusively via digital channels. With its innovative, transparent, and human-oriented approach, Hayat Finans aims to shape digital banking by integrating all developments in financial technologies with its customers' needs. In this direction, it offers all financial services in a cost-free, fast, secure, and simple manner; it adopts a different banking understanding with the digital ecosystem it will create by focusing on its dynamic working model, inclusivity, and data-driven decision-making processes.