Grupo SHC

About Grupo SHC

Born with the essence of innovation and a disruptive vocation, Grupo SHC, over its 30-year trajectory, has always brought changes that dictated new directions to the Brazilian automotive market. This was the case in 1990, when Brazil had only four local brands and the success of other automakers was not believed in: Grupo SHC was appointed as the exclusive representative of Citroën in Brazil, the first French brand to operate in the Brazilian market. Grupo SHC founded Abeifa (Brazilian Association of Automotive Vehicle Importers) in 1991. In this beginning, the company founded by Sergio Habib organically expanded the authorized network, opening dozens of Citroën points of sale throughout the country, becoming years later the largest seller of the French brand in the world. In parallel, Grupo SHC began to operate in the high luxury premium line, with new business units with the American brand Hummer (1994-1997) and the British brands Jaguar (1994 to 2013) and Aston Martin (2010 to 2017). Between 1990 and 2001, Grupo SHC acted as the exclusive representative of Citroën in Brazil until the inauguration of the PSA factory in the country, which initially manufactured the Xsara Picasso in the state of Rio de Janeiro.