Grupo JRCA

About Grupo JRCA

Entrepreneurship is our trademark. We were born in 1953, in Campina Grande/PB, focused on the food trade. In 2005 we expanded our business to the real estate/construction sector with the creation of JAR Construções, now present in Campina Grande and João Pessoa. In the automotive sector, our journey began in 2010 with Akane (Mitsubishi Maceió), continued in 2015 with Nikai (Nissan Maceió and Arapiraca), and in 2018 with Viva (Volkswagen Maceió). In 2020 we created JRCA Veículos, strengthening the Group's used car operation. In 2023 we were appointed representatives of BYD in Maceió and expanded our presence in Arapiraca with Akane Mitsubishi and JRCA Veículos. In 2024 we were appointed to represent the Group's first motorcycle brand, the world's 3rd largest manufacturer in the segment: Bajaj. In 2026 we increased our brand portfolio with the arrival of Triumph, MG Motors, and Denza. Attentive to the impacts of the digital environment on people's lives and how they do business, in 2019 we founded Agência Quatro por Quatro to meet the marketing and advertising demands of the Group's automotive operations, a strategic differential to support business activities.