Grupo Geração

About Grupo Geração

With 25 years of history, Grupo Geração is one of the largest and most complete automotive groups in the State of Santa Catarina. We have 23 units in the cities of Balneário Camboriú, Florianópolis, São José, Palhoça, Lages, Rio do Sul, Tubarão, Brusque and Criciúma. Representing major national and international brands, we offer a diversified portfolio of high-quality products and services in the areas of sales and after-sales of new and used vehicles. We are official dealers for the brands: Hyundai, Chery, CFMoto, Yamaha, Omoda, Sense Bike, Geração multimarcas. Our mission: To provide mobility experiences that meet the needs and exceed the expectations of our clients, through human, agile, and excellent service. Our vision: To be recognized as the main reference in automotive solutions in Southern Brazil, inspiring trust, innovation, and sustainability in every journey with our clients. Our values guide us every day: Trust, Excellence, Innovation, Care, Pride. Want to work with us? Apply for one of our vacancies and come join our team! Grupo Geração, building the future with the strength of legacy!