Grupo Cedro

About Grupo Cedro

Grupo Cedro, a family company with corporate governance, managed by partner directors Imara, Fabiana, and Flavia Borges, has been forging a history of success in the Ribeirão Preto region. With a strong focus on sustainability, the company, which owns 33 Boticário stores and 3 additional reseller spaces in Ribeirão and the surrounding region, has been in the market since 1987, serving as a benchmark for entrepreneurship and innovation. Today, the Group operates 33 stores, employing approximately 200 direct staff and around 10,000 resellers in the direct sales channel, with 3 exclusive stores and a distribution center that delivers an average of 300 orders per day in the region. Recognized for its operational excellence with the O Boticário brand, the company has expanded its franchise operations to include O.U.I, Quem Disse Berenice, and Eudora, brands that are part of Grupo Boticário, the world's largest beauty franchise. We believe that beauty goes beyond appearance and is intrinsically linked to self-esteem and emotional well-being. In addition to offering high-quality products, we add an unforgettable experience to our services for people of all ages.