Grupo Abrão Reze

About Grupo Abrão Reze

Founded in October 1945, in the city of Sorocaba by the Lebanese immigrant Abrão Reze “In Memoriam", shortly after World War II with extensive business experience in the shoe and leather sector, he was approached by representatives of Chrysler in Brazil to represent the Chrysler and Plymouth car brands and Fargo trucks in Sorocaba and the surrounding region. Starting in 1952, he began selling Volkswagen vehicles with the Abrão Reze Dealership and Abrão Reze Seminovos (Used Cars). In 2006, he took over Cobel, another Volkswagen dealership also in Sorocaba. In 2007, the Abrão Reze group expanded its business with the opening of the Hyundai dealership, in 2012 it inaugurated the Hyundai Motors Brasil (HMB) dealership, and in 2014 it took on the Audi brand for Sorocaba and the region. In 2021, the Group embraced the city of Itu with the Abrão Reze Renault dealership. The Abrão Reze Group is today one of the most traditional in the region, recognized for its quality and excellence in service and service provision, with a commercial legacy that transcends generations, we have the immense satisfaction of maintaining the tradition from father to son.