Groupe Ifop

About Groupe Ifop

Founded in 1938 by sociologist Jean Stoetzel, Ifop is the pioneer of polling methods and the first to deploy public opinion surveys in France. Over the years, Ifop has expanded in Europe, the United States, and China, specializing in understanding consumers and citizens, to become a multi-expertise group integrating Sociovision, Occurrence, Deep Opinion, and Brain Value. Driven by the conviction that people make the world move, and animated by a passion for humanity, a culture of expertise, a demand for objectivity, and a sense of investigation, the Ifop group's mission is to connect with people and, by deciphering their expectations, attitudes, and behaviors, to support its clients globally in finding the levers that allow them to create value and chart a path to a positive future.