Grohe AG

About Grohe AG

GROHE is a leading global brand for complete bathroom solutions and kitchen taps. Since 2014, GROHE has been part of the strong brand portfolio of LIXIL, a leading manufacturer of pioneering water technologies and building equipment. To offer "Pure Freude an Wasser" (Pure Joy of Water), every GROHE product is based on the brand values of quality, technology, design, and sustainability. Portfolio highlights such as the GROHE Eurosmart line or the GROHE Thermostat series, as well as groundbreaking innovations like the GROHE Blue water system, perfectly embody these values. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value to consumers. To make the daily work of its professional partners easier, the brand also offers a comprehensive service package, including GROHE +, the exclusive program for professionals in the trade, and GIVE – a training program for the next generation of installers. With water at the core of its business, GROHE contributes to LIXIL's corporate responsibility strategy through a resource-conserving value chain: from CO2-neutral* production, water- and energy-saving product technologies, the elimination of unnecessary plastic in product packaging, to the introduction of Cradle to Cradle Certified® products. With the hybrid brand experience GROHE X, GROHE sets further impulses for the industry. Whether digitally on the Brand Experience Hub, physically or hybrid at the GROHE X Brand & Communication Experience Center in Hemer, or on the go with the GROHE X Motion Trucks: the brand connects people and thus supports LIXIL's goal of "making a better home a reality for everyone, everywhere".