Goodbe

About Goodbe

Goodbe was born with the purpose of providing well-being to people through physical activity in a simple and uncomplicated way with a high standard of quality. Using Pilates Studio products, solo Pilates, functional, and massage in an easy and accessible way for everyone. For founding partner Marcelo Sant'anna, the high cost of delivery and operational difficulty in this market has always been a major nuisance. In 2018 Marcelo invited Juan Croce to jointly continue the creation of Goodbe, a brand that is revolutionizing the micro gym market. Added to their 15 years of experience in the Fitness market, they thought of something that would be easily accessible to everyone, but with an excellent quality of delivery. Thus, in 2020 the first unit of the brand was born. Located in Santa Cruz in São Paulo, with strong growth, even with the difficulties imposed by the pandemic, the brand demonstrated strength and showed what it came for. Not for nothing and consolidating the business plan in August 2021, the brand inaugurated its second unit in the Mooca region in São Paulo. Goodbe aims to be a reference in the fitness market with the Micro Gym segment, with the goal of reaching 40 units throughout Brazil by 2025.