Good Moose

About Good Moose

Good Moose is an independent growth marketing agency in New York working with beauty and consumer brands across direct to consumer and retail. Founded in 2019 out of Red Antler, the brand company behind Casper and Allbirds, we became independent in 2023. Prestige beauty is the core of the business. Good Moose has worked with Sol de Janeiro, Summer Fridays, Henry Rose, Living Proof, The Inkey List, True Botanicals, Orlane, and Mario Badescu, spanning skincare, body care, fragrance, and haircare. The work covers both direct to consumer and retail, including brands with significant Sephora and Ulta businesses. We run paid media, creative, analytics, and retention as one team rather than splitting them across vendors. Channels include Meta, Google, TikTok, Amazon, and Snapchat, alongside email and SMS. We are a Google Partner, Meta Business Partner, TikTok Marketing Partner, TikTok Shops partner, Amazon Ads partner, Snapchat Marketing Partner, and Funnel partner, and we are Google Analytics certified. Recent recognition includes the 2026 Digiday Media Buying and Planning Award for Best Influencer Partnership, for our Henry Rose work with Crystal Nicole, and the 2025 BeautyMatter Award for Best Performance Marketing Campaigns, for our Sol de Janeiro campaign. Our CEO and co-founder Daniel Romano was named an Adweek Media All-Star in 2024.