gold&kind Art Direction

About gold&kind Art Direction

I am Alexa - I am gold&kind and as a freelance art director, communications designer, media designer, pragmatist & detail-loving design enthusiast, I live out numerous creative facets. Not everything that glitters is gold. What good is a beautiful design if it doesn't contribute to your goals and your revenue? Your branding only becomes a holistic and successful brand when you are also seen. When your brand vision and mission are crystal clear, your values are defined, and you and your brand embody them authentically. I believe in the power of strategic design and love to experience your story and create a visual presence from your communication that resonates. Off-the-rack designs without a strategic foundation are not available from me. I always work individually and get to the bottom of your brand. I develop assets for you that look good and perform even better: You always know what's happening and what I'm doing, how, why, and for what reason. I guarantee you maximum transparency with 100% clarity. Everything I do follows one goal: to make your brand measurably more successful – whether with conversions, sales, subscriptions, or registrations. I fully commit to your project, talk to you intensively, question things, and show you solutions. Your wishes and needs always come first. That one µ more, a few steps further, a leap forward, or whatever you want to call it. The final boss of my work is always my standard. And it is extremely high. Design isn't about inventing something new. It's about giving silence a voice, letting everyone hear what we all feel. Let’s create an extraordinary design: Do you aim to stand out?