GENUINE

About GENUINE

At GENUINE, we are the growth partner for international brands navigating the world’s most dynamic markets. As a leading e-commerce, social commerce, and social media enabler, we help brands thrive on China’s most important platforms – Tmall (Alibaba), JD, Douyin (TikTok), RED – and extend their reach globally on TikTok Shop. Our 150+ member team blends deep market expertise, creative storytelling, and data-driven execution to turn complexity into opportunity. From market entry strategies to ongoing brand operations, we collaborate closely with our partners to accelerate sales and drive maximal GMV with a relentless focus on scalable ROI. Our services cover the entire commerce journey, including: Daily platform operations and optimization to keep your shops performing at their best. Performance marketing with an emphasis on lower-funnel conversions, maximizing GMV and ROI. Affiliate marketing at scale, leveraging networks to drive measurable sales and returns. Visual shop and product detail page design to elevate brand storytelling and conversion. Comprehensive logistics management from storage to last-mile delivery. 24/7 customer service, answering inquiries within 30 seconds to ensure world-class consumer experience. Recognized by Forbes, WirtschaftsWoche, OMR, HORIZONT, Handelsblatt, and others, we are proud to be the trusted partner for some of the world’s most respected names in beauty, personal care, home appliances, and luxury. If you’re looking to scale your brand globally and harness the power of social commerce, consider us your collaborative catalyst, transforming ambition into measurable growth. Contact us for a first consultation.