Générale Pour l’Enfant

About Générale Pour l’Enfant

GPE is a French group dedicated to the world of children. With three iconic brands, Sergent Major, Natalys, and Du Pareil Au Même, nearly 1600 dedicated employees, and over 440 points of sale across Europe, we share a common ambition: to become the benchmark for children's ready-to-wear. Driven by creativity, attention to detail, and rigor, the Group designs collections each season that accompany children in their discoveries and families through life's important moments. Our products combine imagination, comfort, and quality, so that every detail has meaning. GPE is above all a family story: the Sergent Major brand was created in 1987 by Paul Zemmour, and the founding spirit of the Zemmour family continues to inspire the Group's development. Each brand expresses its own vision of childhood: – Sergent Major, the complicit and poetic universe of everyday life; – Du Pareil Au Même, free and audacious creativity; – Natalys, the elegance and softness of the first moments. Together, they embody unique know-how, fueled by passion, responsibility, and a shared conviction: dressing children means participating in their story. Working at GPE means evolving within a dynamic team, in a caring environment, undergoing transformation and driven by a commitment to meaning.