Fuerte Group

About Fuerte Group

Experience, adaptability, know-how. These are the pillars upon which Fuerte Group is built, an Andalusian company founded in 1957 by José Luque Manzano. From the outset, its founder was clear: he would offer a memorable experience to clients, employees, partners, and collaborators. And he delivered. Nearly seven decades later, the Group is a benchmark business with a consolidated position in southern Spain — where it has grown with differentiated brands — and a presence in other countries. Fuerte Group has two business verticals that reflect a unique way of understanding work: Fuerte Group Hotels (hotel division) and We Company (construction and maintenance). In parallel, the Fuerte Foundation carries out charitable activities. Fuerte Hoteles — four-star establishments in prime locations on the Andalusian coast — was the Group's first brand to be established, but it is not the only one. In 2016, Amàre was launched, a project focused on adult guests, which now has locations in Marbella and Ibiza. The Olée apartments are located on the eastern Costa del Sol. The Group is completed by the reopening of El Fuerte Marbella. This iconic hotel, located in a historic building in the city, has been renovated and relaunched as a five-star establishment, becoming the Group's flagship.