fratelli la bufala

About fratelli la bufala

Fratelli La Bufala is the made-in-Italy restaurant project that places the products of Campanian tradition at the center of its offering, primarily buffalo mozzarella, buffalo meat, and Neapolitan pizza created with high-quality ingredients. The brand was founded in Naples in 2003 from an idea by Geppi Marotta, who made Fratelli La Bufala a market leader in Italy and worldwide, with exponential growth in just a few years. The innovation of the entrepreneurial idea lies in positioning itself as an ambassador of Neapolitan pizza internationally, through a network of restaurants with a common identity, while each maintains its own uniqueness. Authenticity of products and traditional cuisine are the guiding principles of Fratelli La Bufala, which challenges homogenization and standardized food by bringing authentic Neapolitan culture beyond borders. From Naples to London, from Milan to Dubai, from Rome to Miami, there are many Fratelli La Bufala restaurants in Italy and abroad, some owned and some franchised, located on the street, inside shopping malls, and airports. The restyling of the historic Mergellina restaurant in Naples marked the inauguration of a new retail strategy in 2018, which enhances some locations such as Milan, Rome, and London with the introduction of flagship stores and focuses on the concept "La Bufala" in all its variations.