FitUP

About FitUP

The FitUP model originates from the cosmopolitan idea that fitness and wellness must necessarily be "popular." The basic philosophy is the concept of "smart" training, thanks to the management and use of the latest generation software, the end consumer can train in any club in Italy/abroad 24 hours a day. With over twenty years of experience in the fitness sector, Davide Diamante founded the FitUP brand in 2014. The project currently counts 30 Clubs created with constant determination, commitment, and passion. Great initiative, ambition, and the support of a team of professionals, in constant training, are the fundamental traits of a young entrepreneur from Brianza who has made wellness his mission and his business. The FitUP model originates from the cosmopolitan idea that fitness and wellness must necessarily be "popular." The basic philosophy is the concept of "smart" training, thanks to the management and use of the latest generation software, the end consumer can train in any club in Italy/abroad 24 hours a day.