Fitness Ventures

About Fitness Ventures

Founded in 2016 by Brian Hibbard, Fitness Ventures is the largest and fastest-growing franchise platform within the Crunch Fitness system. The company operates 115 locations across 30 states, with several more in development. With a unique operating and development strategy and a keen focus on execution, Fitness Ventures LLC operates some of the highest-volume Crunch locations in the system and boasts industry-leading financial returns. In August of 2024, Meaningful Partners became partner and majority owner of Fitness Ventures. Founded in 2016, Meaningful Partners is a lower middle-market private equity firm which invests in high growth consumer companies that have earned customer trust and loyalty, demonstrated a commitment to all stakeholders, and led by management teams empowering positive purpose and performance.