Famous Brands

About Famous Brands

Famous Brands is best known for its much-loved brands and reputation as a leading and responsible franchisor in the restaurant industry. The Group listed in 1994 with one brand and a limited supply chain. Today our enterprise consists of 2,887 restaurants in South Africa, Africa, the Middle East, and the United Kingdom. The brand portfolio includes, among others, Steers, Debonairs Pizza, Wimpy, Mugg & Bean, Fishaways, and Milky Lane. Our business model comprises four core pillars: Brands, Manufacturing, Logistics, and Retail. Famous Brands operate franchised, master license, and company-owned restaurants, and franchise partners rely on our brands and intellectual property to sell menu items to consumers. Our portfolio of strong brands offers a compelling business proposition to our franchise partners and quality menus to a wide spectrum of consumers. The portfolio is segmented into Leading (mainstream) Brands and Signature (niche) Brands. A vertically integrated business supports our Brands in South Africa and selected African countries. Our Supply Chain refers to our Manufacturing, Logistics, and Retail operations and offers high-quality ingredients and products to our franchise partners and retailers at a competitive price. Our Vision: To be the leading innovative branded franchised and food services business in South Africa and selected markets. What drives us: We are deeply passionate about innovative branded food services solutions. We value our mutually beneficial relationships with our franchise partners. We strive to be the best in all our markets at creating great consumer experiences. Our economic engine is driven by sustainable like-for-like growth.