eyes + more Sweden

About eyes + more Sweden

At eyes + more, we believe that good vision should never cost more than necessary – and that glasses are more than just a tool. They are part of your style, your everyday life, and your expression. That's why we offer designer glasses at a fixed, transparent price – without hidden extras. We are part of one of the most expansive players in the optics industry in Europe – with over 250 stores in several countries – and Sweden is the next big investment. With our customer-centric model, clear offering, and a strong team, we want to grow rapidly and sustainably throughout the country. Our ambition? To challenge the traditional – by combining style, accessibility, and responsibility. This not only means a simpler choice for the customer, but also that we are working for a more sustainable and inclusive optics industry. Welcome to eyes + more – where more style, more freedom of choice, and more value are always included.