Eren Perakende

About Eren Perakende

The Eren Group, continuing its success in various sectors in the retail field, established Devanlay - Eren Tekstil Sanayi ve Ticaret A.Ş. in 1990 in partnership with the world-renowned French Devanlay Group. While the company manufactured Lacoste products under license, Er-De Pazarlama A.Ş., founded in the same year, began distributing these products. This collaboration, which laid the foundations of Eren Retail, is also considered the beginning of a new era in the sector. Eren Retail added the global fashion giant Burberry to its brands in 2005 and strengthened its association with world brands by acquiring the distribution rights for Gant in 2012. Also in 2012, with an important decision, Eren Retail launched the SuperStep concept, a multi-brand shoe chain, offering consumers the convenience of accessing sneaker and streetwear collections from many world brands under one roof. In 2013, Eren Retail incorporated Nautica, the famous American clothing brand inspired by the sport of yachting, and manages the brand's entire Turkey operation. In 2015, Eren Retail added the world-renowned American shoe brand Converse to its brand portfolio and most recently, in 2020, incorporated the Turkish and Russian operations of the French luxury clothing brand The Kooples. They have both online and physical stores under the outlet concept named Occasion, which carries end-of-season products of all their brands. With United Brands, opened as a luxury concept in retail, it offered a brand new concept by bringing global fashion brands together under one roof. The brand, which opened its first store in 2023, brings select brands together with fashion lovers under one roof. With the UNITED4 brand, which pushes the boundaries of streetwear, it offers consumers a new lifestyle. Today, with over 30 years of experience, nearly 600 stores operating in 25 countries, and over 1000 points of sale, Eren Retail continues its investments and determined progress in the sector.