Eckes-Granini

About Eckes-Granini

Eckes Granini Ibérica is the Spanish subsidiary of the German group Eckes Granini, a leader in Europe. The subsidiary was founded with the vision and objective of being the leader in the Iberian market for juices, nectars, and fruit drinks, fostering category growth through our unique and winning brands to bring the taste of the best fruit everywhere. In Spain, we have 3 premium brands covering different segments of the ambient juice category. Granini: the leading brand in the category offering a portfolio of over 50 references and a wide variety of flavors in both retail and horeca channels. Flavor, quality, and naturalness are Granini's main attributes, and we work with each reference in our extensive assortment to reflect this. Pago: our premium brand focused on the hospitality channel, offering the maximum number of varieties, flavors, and formats to this important market segment in Spain. The premium flavor and quality of this historic brand position us as a key partner for distributors and baristas. Hohes C: the leading juice brand in Germany arrived in the Spanish market in 2022, positioning itself as the first liquid health brand in the juice category thanks to its variety of nutrient drinks rich in Vitamin C.