DS Automobiles DS 汽车

About DS Automobiles DS 汽车

As a luxury automotive brand from Paris, the DS brand (full French name Déesse, meaning "Goddess") first debuted at the Paris Motor Show in 1955, subsequently causing a sensation with its innovative and bold designs and technology that led its contemporaries. Over the years, the DS brand has adhered to bold imagination to achieve chic designs, interpreted French luxury with exquisite elegance, and led human-centric driving with forward-looking technology, bestowing users with a unique and revered driving experience. At the same time, the DS brand actively participates in international competitions, showcasing its extraordinary strength on the track. In the 2018/2019 season of the FIA Formula E Championship, the DS TECHEETAH team achieved a double championship for both the team and the drivers, demonstrating DS's powerful electric technology capabilities and its determination to comprehensively advance its electrification strategy. Since entering the Chinese market in 2012, the DS brand has brought a series of products with unique French charm to Chinese consumers and has earned the trust of many Chinese car owners. In the future, the DS brand will maintain firm confidence in its development, take root in the Chinese market, and continue to improve in strategic development, brand building, product planning, and service models, striving to provide Chinese consumers with products and services that combine French inspiration, aesthetic design, high-end quality, and exquisite experience.