Dong-E-E-Jiao Co., Ltd.

About Dong-E-E-Jiao Co., Ltd.

Dong-E-E-Jiao Co., Ltd., formerly Shandong Dong-E-E-Jiao Factory, was established in 1952 and restructured from a state-owned enterprise into a joint-stock enterprise in 1993. It became a listed company in 1996, with its A-share stock "Dong-E-E-Jiao" listed on the Shenzhen Stock Exchange on July 29 of the same year. It is the largest producer of Ejiao and its series products in China, and the only enterprise in China with a representative inheritor of the national intangible cultural heritage – Dong-E-E-Jiao production techniques. It is affiliated with the central enterprise China Resources Group. The company has 5,100 employees, total assets of 7.46 billion yuan, and a market value of about 30 billion yuan. It produces over a hundred types of products in categories such as traditional Chinese medicine, health supplements, and biological drugs, which are exported to Southeast Asian countries and European and American markets. Both "Dong-E" and "Jixiangyun" trademarks are China's well-known trademarks. The product Dong-E-E-Jiao ranks first in 7 indicators among the top ten blood-tonifying brands in China, including "first mention rate, most frequently used rate, trial rate, and brand loyalty." It has been honored as a leader in the national traditional Chinese medicine industry and a star of quality management in China's pharmaceutical industry. The company has successively received honors such as National Innovative Enterprise, Top Ten Golden Listed Companies in China, Top 10 Most Investable Pharmaceutical Listed Companies, China's Best Employer, Top 100 Enterprises for Advanced Business Education in China, and a Demonstration Base for Traditional Chinese Medicine Decoction Pieces Production. Corporate Mission: To benefit humanity and serve the world. Corporate Vision: Leading provider of tonics, wellness, and a happy life. Development Strategy: Focus on the core business of Ejiao, expand the Ejiao category, implement a single-focus, multi-brand development strategy oriented towards the main business, implement Ejiao cultural marketing and value-return projects, shape the high-end brand image of Ejiao, return to the value of premium Ejiao, return to mainstream consumers, return to the value of tonic wellness, extend the industrial chain, lead the development of the Ejiao industry through inheritance and innovation, promote product standardization, market internationalization, and resource globalization, and achieve a leap from excellent to outstanding. Specialized Training: To provide high-quality talent assurance for the achievement of strategic goals and to achieve synchronized growth for employees and the company, the company has established a Leadership Enhancement and Employee Development Center to implement tiered and categorized training for all employees. For the cultivation of the manager pipeline, the company has launched the "Class of '80" talent training program, which uses blended learning methods such as online learning, face-to-face instruction, and practical application to improve employee performance, promote capability enhancement, and drive performance growth, cultivating leaders with outstanding leadership for the company. "Future Stars" training is another main focus of Dong-E-E-Jiao's talent development. The training targets newly recruited university students each year, with the training camp lasting approximately one month. The purpose of the training camp is to help new employees familiarize themselves with Dong-E-E-Jiao's development history, corporate culture, and business strategy, to align with the company's values, to understand themselves and their teams, and to master basic skills and methods for self-management, fostering teamwork awareness and skills. It enables employees to understand job-related systems and processes, to become proficient in their roles more quickly, and to achieve a rapid transition from student to Dong-E-E-Jiao professional. Concurrently, for "Future Stars," the company implements a three-year development plan, organizing unified training at the company headquarters every 6-12 months, with different training focuses at different stages, aimed at promoting the transformation of university students from students to professionals, and from new employees to business experts and managers. After years of exploration, the company has gradually formed a complete and mature talent development model with Dong-E-E-Jiao characteristics, becoming a benchmark for the industry to emulate.