Doing Things Media

About Doing Things Media

Doing Things Media (DTM) is responsible for the most shareable, relatable, and culturally relevant memes and video content on the Internet. By publishing 100+ pieces of content per day across 25+ owned and operated brands, the company makes day-to-day life entertaining and engaging for 65M followers across social media. Those properties include many of the most popular brands built organically on social media, including: Shitheadsteve, Middle Class Fancy, House of Gaming, Rad Dad, TrashcanPaul, Doggos Doing Things, and Animals Doing Things, among others. The company was co-founded in 2017 by Reid Hailey (CEO) and Derek Lucas (Chief Creative Officer), who joined forces to bring together like-minded content creators developing funny and feel-good content to mainstream and niche audiences via Instagram, Facebook, TikTok, Snap and YouTube. Over the past 5 years, DTM's business has evolved from content creation and distribution to consumer products via e-commerce stores (Shitheadsteve, Middle Class Fancy), a growing branded content business that partners with some of the world's largest brands (Dole, Lionsgate, Heineken, McDonald's, Hulu), building original shows (Recess Therapy, Bob Does Sports), expanding multi-platform monetization, and developing Web3 initiatives.