DIM

About DIM

DIM Brands International (DBI) is an eco-responsible manufacturer and distributor of underwear from some of the world's strongest brands (DIM, Nur Die, Lovable, La Senza...) for the whole family. DIM is the market leader in France and the preferred brand of French consumers (Kantar study, January 2021), Nur Die is the market leader in Germany in the consumer products segment, Lovable is a strong second in the Italian lingerie market, and La Senza is an iconic Canadian underwear brand. DIM products are distributed across all channels (supermarkets, e-commerce, and DIM stores). Founded in 1960, DBI has a long tradition of innovation and excellence. In 2022, the company regained its independence and intends to accelerate its growth by relying on a clear strategy based on four pillars: the development of its flagship brands, a solid product innovation program, a strong omnichannel strategy, and a continuous operational excellence program. "Simplification and Scale" is our strategic motto. Our ambition is to open a new cycle of profitable growth and realize the full global potential of the DIM brand. DBI's headquarters are located in Rueil-Malmaison, near Paris, with subsidiaries throughout Europe (DACH, Italy, Iberia, Eastern Europe, Canada) and distributors in the Middle East, Asia, and Africa. Its supply center (manufacturing and logistics) is based in Autun, Burgundy, where over 5 billion pairs of tights have been produced since DIM's creation! Furthermore, we are deeply committed to a dynamic ESG strategy, structured around 3 pillars: Planet, Product, People. For example, the DIM brand is CO2 neutral scope 1&2, thanks to a mix of emission reduction and capture.