Dida

About Dida

High-Value Travel Distribution. In an often complex and fragmented industry, we put our partners at the very centre of everything we do. Our mission is to remove complexity and add value by combining the smartest TravelTech, and AI capabilities with the very best industry talent to provide the most seamless, efficient operations together with easy reach to higher value, global B2B distribution channels including travel agents, tour operators, airlines, TMCs, social media, point redemption and loyalty programmes - all in complete harmony with our partner’s direct marketing channel. As the No. 1 outbound player in China and a leader across APAC markets, Dida provides our hotel partners and travel ancillary providers with, easy, unparalleled reach to high-value yet hard-to-reach channels from the fastest growing, most relevant source markets on earth.