Dichter & Neira

About Dichter & Neira

Dichter & Neira is a leading market research company that specializes in understanding consumer behavior and purchasing trends, both in modern and traditional channels, by applying cutting-edge technology. Our business solutions are built upon four key areas of expertise: Modern Trade: We analyze all transactions from major retailers using advanced big data technology. Traditional Trade: We assess and modernize neighborhood stores, collecting extensive daily transaction data at the SKU level. In-Store Execution: We enhance our clients' execution by providing them with our proprietary Image Recognition Technology algorithm. Consumer Insights: We gain a deep understanding of consumers' motivations, habits, preferences, and overall satisfaction levels. We take pride in helping our clients make strategic market decisions through our team of over 450 experienced professionals. Dichter & Neira was founded in 1986 and operates in more than 10 countries across Latin America.