CLEF Beauty

About CLEF Beauty

CLEF is Clean and Effective. We believe that beauty should be stress-free and straightforward, so our products are safe, user-friendly, and most befitting of hot tropical weather - as products of a Malaysian brand should be! How each product is born: our R&D team conducts surveys with at least 300 potential customers to identify the significant pain points and gaps in the market. Then, we perfect the formula in the lab until we achieve fast, safe, and long-lasting results. Thus, we developed our breakthrough products: the 9-in-1 Copper Peptide Mask, the Hydrating Cleansing Gel, and CLEF’s newest Radiant Gold Essence, a fast-absorbing collagen booster. Since then, we have expanded our retail channels to Shopee and major retailer SASA Malaysia. Now, we strive to create better solutions to address the diverse concerns of our growing customer base. Priding ourselves in our flat hierarchy and lean working culture, we foster an openly collaborative environment, welcoming ideas from anyone. In this fast-evolving team, everyone is constantly growing and thriving, making every day an exciting day here at CLEF.