Caraigá Veículos Ltda

About Caraigá Veículos Ltda

The Caraigá dealership was founded on October 1, 1965, under the leadership of Carlos Roberto Franco de Mattos. In order to create a clear identification for the Brazilian people, Carlos Roberto decided to create an analogy between the Volkswagen brand (which means "people's car" in German) and his company. From the association of the indigenous words Cara ("people") and Igá ("canoe", the indigenous transport), the name Caraigá emerged, as a 100% Brazilian equivalent to the German automaker Volkswagen. After consolidated growth in the early years, the company merged with the former Jaguaré Veículos in 1976, strengthening its presence in the metropolitan region of São Paulo. In 1994, Caraigá's operations expanded with the acquisition of the Audi brand for its portfolio, becoming the first Audi dealership in Brazil. The Caraigá group maintains a growing pace in the market, with the Volkswagen brand being the champion of imported car sales in Brazil for the last 16 years. In addition to this achievement, Caraigá has annually received the Top 5 VW Imported status since 2001. Its significant growth has earned it numerous awards and certifications throughout its existence, the result of solid management and discipline in the ideals of quality of service and customer satisfaction.