
Marketing & PRViadana, Lombardy2 open jobs
Founded in 1962 by Camillo Caleffi, the Company specializes in the production and marketing of luxury home goods. Caleffi collections are distinguished by their refined design and the preciousness of the fabrics, allowing the Company to position itself in the mid-to-high end of the market. Caleffi products are increasingly seen as representative of a new way of living at home and enjoying leisure time. Creativity, innovation, and differentiation of lines by market segments and consumer segments make Caleffi an important brand in the Home Fashion world. The recent acquisition of 100% of Carrara, following that of Mirabello Spa, represents a further important development of the Caleffi Group's strategic project aimed at dominating the Luxury segment and accelerating the brand's expansion policy in foreign markets. Through the journey and history of this company, the evolution of the "home linen" product is written: from the original concept of a trousseau, traditionally classic and unchanging, to the concept of linen for casual use, outside the box, that follows trends and fashions within a global "home project".
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