Bora Brasil

About Bora Brasil

We believe that beauty should have no borders, it is for everyone. Bora Brasil is the group formed from the integration of Skala's and Lola from Rio's operations, bringing together Brazilian haircare brands under a unique corporate structure. Our purpose is to bring to the world the beauty knowledge developed from the plurality and miscegenation characteristic of Brazilians. We create our solutions based on the different needs of different cultural profiles and biotypes, celebrating the good humor, joy, and above all, the creativity and innovation that define the Brazilian lifestyle. We hold the first position in volume and the fourth in value in the Brazilian market for hair treatment and finishing products, in addition to holding the leading brand in the segment in Brazil. Our products are present in more than 53% of Brazilian households and are marketed in 82 countries.