BMW Australia Ltd

About BMW Australia Ltd

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business. The company aims to generate profitable growth and above-average returns by focusing on the premium segments of the international automobile markets. The BMW brand is often cited as one of the 'best' in the world, and the company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world's largest luxury car maker.