BlueWave I ClearWater Express Car Wash

About BlueWave I ClearWater Express Car Wash

BlueWave Express is at the forefront in an attractive niche of the car wash business. Not only has it identified a specific express carwash process but it also has identified the retail positioning that allows for maximum revenues and profits. The commercial carwash business is primarily a “mom-and-pop” industry. Further, the preponderance of car washes are “full service” with prices typically above $20. Half of all car owners do not presently use commercial carwashes because of the price and also the concern for the safety of their car. BlueWave has embraced the conveyor express car wash model. This type of car wash provides the washing/drying quality of a full-service car wash with state-of-the-art washing and drying equipment, process controllers, advanced bio¬degradable chemical formulations, and high-tech point of sale systems. The other major ingredient is acquiring the superior sites that allow our customers the convenience of being contiguous to the other retailers they routinely visit. BlueWave’s principal competitive advantage lies in the level of skills and resources it brings, including sophisticated capabilities and market research, retail real estate development, convenience retail management, carwash design and operations, and brand building. BlueWave is the first and currently the only carwash in America to be approved for inclusion in the Target-anchored shopping centers as well as Wal-Mart, Lowe’s, Home Depot, and other centers. BlueWave stores are co-tenants on pads with the likes of Starbucks, McDonald’s, and Chick-Fil-A.