Bettina

About Bettina

It was in 1954, in the heart of the famous Principality of Monaco, that the company Bettina, specializing in the production of very high-quality fine knits, opened its doors. This is the extraordinary story of this Monegasque company born, in the golden age of French haute couture, from the desire of a vintage glamorous icon to enhance the image of women in society. A true icon of post-war Haute Couture, Bettina Graziani was a famous French model in the 50s/60s for her role in the world of fashion. A favorite of photographers and great couturiers such as Jacques Fath, who gave her her pseudonym, and Hubert de Givenchy – who presented his very first collection in 1952 with the famous "Blouse Bettina": a legend was born. She represents an era of haute couture in full bloom but also a period when elegance sought and found other avenues. Less elitist and better suited to new lifestyles, knitwear, provided it is designed and executed with all the required refinement, finds a choice place in elegant wardrobes.