Beko Balkans

About Beko Balkans

Arçelik Group, founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26,000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The company recently entered the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in the European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in the European white goods market. It is the leader brand of the U.K. white goods market for years and claimed the top position in the French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with more than a 2-fold market growth.