Baruel

About Baruel

A 100% national company with over 120 years in the market, Baruel operates in the personal hygiene and care markets with an extensive portfolio of products focused on consumer well-being. Founded in 1892, the company is a market leader in foot care with its Tenys Pé Baruel line, as well as having a strong presence in the children's segment with the Turma da Xuxinha and Disney Frozen lines, and in protection with Baruel Repellents. Its latest launch, Baruel Protect, offers antiseptic products for hygiene and protection. With products distributed in over 170,000 points of sale across the country, Baruel has been growing and strengthening itself over the years with values that promote consumer health and protection. The brand also shows effective concern for the society in which it is located, always prioritizing assistance to needy communities. Through donations over the years, Baruel has been promoting public awareness about hygiene and personal care.