Avenida

About Avenida

Welcome to Lojas Avenida, the fashion retailer with the lowest price every day! 💛 Since our origin in 1978, in a 50 m² space in Cuiabá, Mato Grosso, founded by Ailton Caseli, we have evolved to become one of the leading fashion retailers in Brazil. Today, we are recognized as a benchmark in accessible fashion, with more than 170 stores spread across 16 Brazilian states and the Federal District. But our growth goes much further. Our purpose is to positively impact the lives of everyone who is part of our journey, and we contribute to strengthening the local economy, generating more than 2,500 direct and indirect jobs, with this workforce composed of more than 70% women. We are part of the South African holding company Pepkor, the largest retailer in South Africa, and we are committed to bringing our values: performance, attitude, respect, integrity, and simplicity, to all corners of the country, with the dream of becoming the most loved and accessible fashion retailer in Brazil.