AriensCo

About AriensCo

Headquartered in Brillion, Wisconsin, AriensCo is a family-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933 by Henry Ariens, the company manufactures equipment under the Ariens, Gravely, and AS-Motor brand names. Its RapidCare division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to create reasons to visit the Brillion community. Ariens is the original brand of AriensCo, based in Brillion, Wisconsin. Ariens is known as The King of Snow, a title earned for its Sno-Thro lineup. With more than 4 million produced since 1960, Ariens is the #1 selling brand of two-stage snow blowers in the world. Ariens machines are often passed down from one generation to the next due to their durability and reliability. The brand also features a full line of zero-turn and walk-behind lawn mowers available at dealers and retailers. Gravely features a full line of commercial zero-turn lawn mowers and job site equipment available at dealers nationally. Designed for exceptional comfort and made with rock-solid dependability, Gravely is Built to Mow the Distance and has helped shape the American landscape for more than 100 years.