Alto

About Alto

Alto began in 2005 as a social innovation, with a supermarket in southern Chile that was a victim of constant robberies. A model was created that combined zero tolerance with dissuasive communication with the objective of changing people's criminal behavior and attacking petty theft. The three-pillar model focused on innovation systems, criminal prosecution, and dissuasive communication. One year after its implementation, crimes were reduced by 23%, and the following year by 50%, improving the work environment of that store. This opened doors for us, allowing us to grow from one store to taking over 80% of the retail market in Chile. Being a self-destructive model, we saw the need to innovate. We began to prevent and reduce asset losses in any type of industry. We entered the areas of basic services, logistics, industrial, food, health, among others. We opened new markets: Colombia, Mexico, Spain, the United States, and Peru. We moved from a reactive model to a proactive one. We mutated from a legal focus to one of asset loss prevention to arrive today at a value proposition that generates operational efficiency through the integration, analysis, and actionability of information. 14 years after its creation, the ALTO brand is present in more than 25,000 points in 6 markets, in more than 150 cities.