Affinity Solutions

About Affinity Solutions

Affinity Solutions offers the largest consumer purchase dataset of its kind in the U.S. market, providing a clear and comprehensive view of consumers' spending habits, including what, when, where, and how they buy. This information empowers marketers, agencies, and media organizations to understand and predict behavior with unparalleled precision. Building on our foundation of innovative solutions for Financial Institutions and Retailers that drive acquisition, share of wallet and loyalty, we’re redefining data driven marketing to make it highly personalized. Our unique approach turns consumer data intelligence into actions, and encourages consumers to opt-in. Our solutions are proven to drive shopping behavior and engagement that unlock brand and market share growth for our clients.